Influent

How it works

A human.
Always in the loop.

Find the people who matter. Understand what moves them. Show them how to participate. Surface the strongest voices.

Find01 / 07
  1. Find
  2. Understand
  3. Organize
  4. Activate
  5. Amplify
  6. Measure
  7. Re-engage

01 · Find

We find your people.

Paid digitalMeta-native acquisitionSMSExisting listsDataCoalition networksPartner organizationsGeographic targetingEmployer and industry targetingOffline and QR

A person, found

CE

Columbus Energy Families

Sponsored ·

Has your energy bill gone up this winter? Families across Columbus are telling regulators what it costs them. Add your voice.

Your bill. Your story. Their decision.

Form on Facebook

Tell the commission

Sign up
Like Comment Share
Columbus Energy Families

Tell the commission what it costs you

Full name

ZIP code

In your own words, why does this matter?

Submit

From: Priya.Natarajan@gmail.com

To: Public Utilities Commission

Send
Ad → Advocate

Priya's story is on its way to the commission.

02 · Understand

Ask before you tell.

Short, mobile-first experiences capture:

OpinionsExperiencesMotivationsConcernsGeographyStakeholder typePersonal storiesWillingness to participate

Before we ask someone to repeat a campaign's message, we learn why the issue matters to them.

Before we ask you to speak up

What do you want your decision-maker to understand?

I'm a nurse in Tucson. Last month I had nine patients on one shift, and a man waited two hours for his pain medication.
Continue

03 · Organize

Map every person to the decision-maker who needs to hear them most.

Advocate map

1 mapped

Priya · Columbus, OH

Ohio HD-18Energy billsParentWill testify

Mapped to

State legislators

04 · Activate

Every action is theirs.

Real participation, in their own voice, through the channels with the biggest impact.

  • Email
  • Patch-through call
  • Click-to-call
  • Handwritten letter
  • Hand-signed letter
  • Social
  • Fax
  • Regulatory comment
  • Video testimonial
  • Custom actions

They review what they are saying. They authorize the action. And wherever the channel allows, it comes through their own account, phone, signature, identity, or voice.

Review your message

From maria.hernandez@gmail.com

To Office of your State Senator

I'm a mother of two in your district. Our insurance premium went up again this year. Now I stretch my son's asthma inhaler so it lasts until the end of the month, and I lie awake hoping he doesn't need it at night.

Maria Hernandez, Pomona

Edit Send from my email

05 · Amplify

Take the strongest people further.

The strongest stories should not stop at send.

Marcus, level 1

Digital action

Reach

1 office

010203040506070809

Every step up multiplies who hears their story.

06 · Measure

Know what's happening.

One live dashboard tracks every advocate, action and story across every district and channel, so you can see what's working and put more behind it while the fight is still on.

See who joined, what they did, and which stories are landing, as it happens.

Campaign dashboard

Live

Advocates acquired

4,812

+12% wk

Actions completed

11,306

+18% wk

Stories captured

1,947

+9% wk

Channel performance

Email
Calls
Letters
Social
Comments

District coverage

31 / 36

Offices reached

142

Acquisition source

Paid social 46% Partners 28% Referral 16% Search 10%

Story themes

Energy billsKids & schoolSmall businessHealth careSeniors
Cost per advocate$6.40
Cost per action$2.71
Repeat participation63%

07 · Re-engage

Never start from zero again.

Build a permissioned bank of real people, stories, and campaign history you can return to again and again for the next hearing, vote, docket, controversy, or opportunity.

The more your audience participates, the more you learn about what they care about and how they are willing to show up.

See results