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Nonprofit · Legislative · Statewide
Authentic pressure defeated a bill everyone said couldn't lose.
- 1,000+
- personal messages
- 18%+
- conversion rate
- 30,000
- advocates held in reserve
Outcome
The bill failed in its first policy committee.
A majority-party bill, backed by corporate money and lobbying, looked untouchable. The opposing coalition had limited resources. Influent started in just four key districts, then activated a reserve audience of nearly 30,000 statewide advocates over a single weekend, converting at more than 18%. Offices that saw the proposal as safe started hearing genuine concern from their own voters.
In their own words
"Would you want to live near hazardous waste? If not, why do you think anyone would?"
What Influent built
Audience building · Targeting · Grassroots · Coalition support