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Corporate · Multi-state
Workers and communities helped get a major merger approved in five states.
- 5
- states
- 5,957
- personalized constituent communications
- 33,226
- calls completed
- 5,890
- live constituent connections to state offices
Outcome
The merger was approved. The campaign started in one state and grew to five, with real local voices at every step.
A high-profile merger needed regulators to hear from workers and communities. Influent launched letters to policymakers, phone outreach, paid social sign-ups, community leader outreach and press support, then expanded the same infrastructure to four more states. Digital participants became real-world public messengers through media interviews, public events, social posts and video testimonials.
What Influent built
Audience acquisition · Grasstops · Grassroots · Earned media